Describe the service you actually deliver
Before reviewing a prospect draft, check the business context saved in Settings. Leads That Bloom keeps your offer, audience, positioning, and writing samples with your workspace. These details give your Claude-assisted workflow a way to connect a website observation to something your business can genuinely provide. Available assistance depends on the setup discussed during invite-only access.
Write a short, concrete service description. “We help studios collect project scope before the first call” gives a reviewer something to assess. “We transform businesses with innovative solutions” does not explain what a recipient would get. Include the work you can deliver and remove capabilities that are only future plans.
Make the audience and fit clear
Describe the businesses you want to work with and the circumstances in which your service is useful. A studio that receives custom project inquiries may need different information from a business selling a fixed product. Keep that difference in the context rather than treating every website as the same sales opportunity.
An audience description guides research; it does not prove that a particular prospect needs your service. Read the prospect’s own website and notes before making that connection. If their public pages do not reveal how they qualify inquiries, label that as missing information and ask a modest question.
Use real writing samples
The Your voice area in Settings accepts examples of your writing. Choose short messages you actually sent and would be comfortable sending again. They help establish sentence length, how you open a conversation, and how directly you ask for the next step. A list of adjectives such as “friendly and professional” gives much less direction.
Remove private client details from samples that do not need them. Avoid using a testimonial, a competitor’s copy, or a message that makes promises outside your current offer. Read the resulting draft aloud. If it sounds like a different person, edit the wording rather than approving it because the message is fluent.
Make limits part of the review
Keep a plain description of the scope you can offer, the decisions that need a conversation, and the claims you cannot make from a public website. A draft should not invent a price, a delivery date, a guaranteed result, or an agreement just because your positioning sounds confident.
Saved context is a starting point for a person’s review. If your services change, update that context and check already prepared copy against the current offer. The recipient’s history and do-not-contact restrictions still matter. A better service description does not turn an unsuitable or restricted contact into an eligible prospect.
Fictional example
A fictional studio’s service context
Maple Studio is fictional. The following brief illustrates useful context; it is not a customer result or a suggested price.
- What we sell
- A short project-brief form and a simple inquiry handoff for design studios.
- Who we help
- Small studios that take on custom projects and want scope information before an introductory call.
- How we describe the work
- “We help studios ask the useful project questions before everyone gets on a call.”
- What still needs discussion
- The studio’s existing process, the information it needs, and who reviews each inquiry.
- What we do not claim
- A guaranteed increase in leads or a broken process we have not verified.
Review checklist
- Offer names a service you can deliver now
- Audience describes the relevant business and situation
- Positioning gives a concrete reason the service may fit
- Writing samples sound like the sender and omit unnecessary private details
- Prices, deadlines, and performance claims are supported before use
- Existing drafts are reviewed again when the offer changes
Common questions
Will saved context make every generated draft accurate?
No. It gives the workflow useful input. A person still checks the source evidence, the offer, the wording, and the recipient’s contact history before new cold outreach begins.
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